walkerjj.design
Brand evolution – Mr Vélo
Task
Improve the visibility and grow the turnover of this successful small business primarily by designing creative assets and associated mark that strengthened and reflected the personality of the enterprise.
Strategy
Social engagement,
Brand visibility
Product validation
Loyalty
Design
Concept design
Concept execution
Client liaison
Client
Vistaprint
challenge
Elevate the creative visual narrative of a successful niche business to improve engagement, customer affiliation and merchandising marketing prospects.
This project was a super opportunity to support the growth of what was already a well rounded and positioned business that had a lot of untapped potential. Catering for a largely 30-55 male audience with disposable income, a passion for bikes and cycling nostalgia the aim was to build the brand visibility, loyalty and marketing potential of the business.
Project overview
Brand evolution for SBO
Working quickly a number of favourable options were created with the potential to front the Monsieur vélo business.
A number of the options were deemed strong enough to support the chosen mark across the growing range of clothing and merchandise to grow the off-line and online audience.
Merchandising options
Merchandising options for Monsieur vélo. Al designs and concepts JJWalker.
T-shirt design proposals
T-shirt designs generated to accompany the branding and merchandising push.
