walkerjj.design

Resource management

Art direction, project and competition coordination with 3rd party companies and designers including 99designs (by Cimpress). 99d was acquired as a complimentary service for Vista’s digital marketing aspirations. Working with 99d to leverage design resource and talent was an important factor in improving creative asset delivery and quality for an in-house design team facing bandwidth pressures and a hiring freeze.

Task

Coordination of in-house and external resources across multiple locations and counties in order to maximise creative and design process efficiencies.

Strategy

Integrate new resources
Process efficiencies
Output gains

Design

Improve quality
Engage designers
Leverage technology

Client

Vistaprint
99designs

challenge

Improve design quality, department capacity and turnaround times
by leveraging external creative resources and systems.

From supporting the implementation of Digital Asset Management (DAM) systems to leveraging creative talent on the newly acquired 99d designer amalgamation platform, I’ve been responsible for multiple initiatives that widen the capabilities of in-house creative resources. The acquisition of 99designs not only provided a further asset to compliment Vista’s creative partner offering for SMBO’s, but also provided a competitive design resource that could be used to fulfil internal creative and marketing needs.

Project overview

Resource management

99d resource under the umbrella of the Vista corporation

99designs. San Francisco based designer amalgamation platform acquired by Vista.

Product paper sample from Pixel dreams

I managed the requirement to provide hundreds of 3-D rendered substrate and paper stock images (for the Vistaprint website product galleries) using outside resources. Pixel Dreams Barcelona and 3rd party companies in Berlin. This was a job that involved directing off-site directly with the 3-D artists as well as funnelling the imagery through it’s approval pipeline in EU and United States.

3-D resource management

3-D rendering showing generic label offering

Management of 3-D pipelines and directing creative output with teams based in Barcelona and Tunis.

Leveraging creative skills

99d design amalgamation platform information screen

99designs platform summary.

99d

Set-up, briefing, coordination and final artwork checking for manufacturing plant production for this 99d competition/tender for a new square business card box design, which received over 400 entries.

Get In Touch

Work enquieries +34 615 187 540

Office hours:
Monday – Friday
9 am to 6 pm CET

Social media

EMAIL: in**@wa******.design
INSTAGRAM: fishdehierro