Create a series of fun, compelling and educational shorts to inform and entertain social media consumers/customers and provide a fresh look as to how the Business card is leveraged around the world.
Social engagement,
Product visibility
Product validation
Concept design
Concept execution
Art direction
Vistaprint
Tell a cultural story in just 12 seconds which has the product as the hero.
I employed 3-D animation for this series of slick 10-12 second social media spots aimed primarily at engaging customers with a product (while still key to Vistaprint’s success) that needs periodic marketing refreshment.
The series leveraged diverse and interesting cultural perspectives on how business cards are used in networking scenarios and crossed the boundary into the digital application of QR codes and VR as well as the traditional high quality printed business card.
Execution and initial concept (shown) by JJWalker.
The art of business—Japanese business card etiquette.
This concept put the business card product front and centre with the Japanese paper figures emerging from the card to act out a typical company meeting between individuals, where the exchange of business cards is a highly formalised ritual.
Angled view of the scene set-up in 3-D software Modo.
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