walkerjj.design

Machsha SBO deep dive

Customer insights initiative: Opening up a competition to our SBO customer base to provide insights into their needs and habits as well as provide the winners with a comprehensive package of design collateral and marketing support for their evolving businesses.

Task

Provide a constructive presentable and executional plan for this growing company with a marketing and creative recommendations.

Strategy

Marketing overview
Growth opportunities
Brand recommendations

Design

Brand design
Product design
Market Direction

Client

Machsha
Vistaprint stakeholders

challenge

Understanding the ambitions of this small business which was unsure where its future or realistic opportunities should be focused.

Macsha was the winner of a small business innovation competition. From a handful of SBOs I headed a 3 man team in the support and creation odf a constructive plan and presentation for the future of their business.

Project overview

Macsha

Macsha product proposal and branding refresh

Product modification and branding refresh proposal for Olympic timing systems company Macsha. Image: portable product proposal for mid size race meets.

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