walkerjj.design
Sustainability
Task
As the go-to creative expert for Vistaprint I was leading an on-going multi pronged creative initiative to integrate new sustainability products , provide marketing support and visibility to green initiatives and improve corporate documentation in this CSR arena.
Strategy
Sustainability visibility
Associate/customer awareness
New product pushes
Design
Web
Print
Animation
Investor information availability
Client
Vistaprint
challenge
Push the Sustainability agenda and creative envelope across all touch points.
My personal interest in Sustainability issues at this global print and customisation corporation (which somewhat lacked a comprehensive coordinated Sustainability implementation plan) enabled me me to push the agenda to the highest levels within management and manufacturing and drive the growing and resulting awareness through new and established creative touch points.
Project overview
Sustainability
Understanding FSC versus Recycled papers:
This informative video was created as a 3-D animation in Modo and finalised using After Effects and Final Cut Pro X. Concept, storyboarding and execution JWalker.
Sustainability roadshow introductory video.
Page header animations
Animated header sample created in 3-D with capable print zones.
Strategy video
Vistaprint strategy/overview video. Part of the Sustainability awareness suite of materials. Execution JJWalker.
Sustainability web product icons
Sustainability icons used across the growing and varied range of Sustainability products. Vistaprint plans to have a sustainable equivalent to all its products during 2023.
Sustainability colour palette
Intranet sample from Confluence detailing the brand guidelines for sustainability products and creative executions. Author: JJ Walker.
