walkerjj.design
Packaging
Task
Vistaprint has a major requirement for strong, creatively branded and sustainably focused packaging. I was involved in coordinating resource and design for both the primary and secondary packaging that customers receives and the high-quality designs the company provides in the form of adaptable, editable templates available to customers across many print and packaging materials for SBOs.
Strategy
Improved unboxing experience
Sustainably focused
Creative elevation
Design
Concept design
Concept execution
Art Direction
Client
Vistaprint
challenge
Elevate customer experience while working with manufacturing to include process limitations and developing sustainability requirements.
Packaging. As Vistaprint was primarily a customised print provider there we a large number of varied print and packaging requirements not typical of many mainstream packaging providers.
Project overview
Packaging projects various:
Packaging folder design realised in IC3D. Illustrative design and rendering by JJWalker. I was also responsible for the testing and introduction of IC3D into the Vistaprint creative department. Specifically chosen as a way to improved our pitch proposal tool set and advance the push for a seamless connection between packaging concept designs and the print production ready artwork flow.
Vistaprint Premium BC packaging design.
Chinese operation for bottle packaging
Packaging developed for a Chinese 3rd party fulfiller process which included procuring a number of varied bottle designs and having the products shipped in the packaging (jointly procured in China) therefore the packaging design needed to fit a number of bottle styles, be in one colour and support Sustainability goals and targets.
High Value Customer pack
HVC pack containing a number of branded items sent to loyal customers in a prestigious presentation box.
Premium / generic bottle packaging
Premium packaging for a varied selection of drinkware bottles in capped cardboard tubes. The design needed to be applicable for a number of different bottles in the range.
