walkerjj.design
Procreative diagnostics
Task
Provide a comprehensive suite of collateral for this hybrid organisation to market its services to a wider, local and international audience.
Strategy
Reach knowledgable medical sector
Provide medical support and visibility
for both patients and donors
Design
Concept design
Concept execution
Client liaison
Client
NHS
Procreative diagnostics
challenge
Coordinate and create a multi-pronged marketing program for a company with both private and public elements within a sensitive medical market.
Working for Procreative diagnostics was a most interesting proposition given the hybrid nature of the organisation. Its semi-private status adding interesting complexities and considerations to the approval process as well as looking to promote the sale of the organisations software products and publicise its medical procedure services.
Project overview
Social media various
Section from large exhibition banner.
One of a series of posters for hospitals/buses and outdoor advertising spaces calling for sperm donors.
Rendered visual
Procreative diagnostics technology is designed for lab/computer use. Therefore the mouse mat was viewed as a very effective and targeted option for visibility and promotion. This image was designed to serve as a reference to the central topic of sperm and fertilisation and allude directly to the software and its lab-based technological innovation.
